What is Local SEO (Local business listing)– Friends, today we will learn. What is Local SEO? (What is Local SEO). Which is part of your Off-Page SEO? And also you will know how you can increase your own business, how to target the traffic of the local area (ie where you are doing business)? These tricks are more beneficial for those who want to make their business online and only need traffic from the local area? We will also know how you will do Local SEO (Local business listing), and the benefits of Local SEO and Top Local Business Listing sites Name list.
Do you have your own business or shop that you are locally located in an area or city and you want to do your business online without any hassle, that is, you want to promote through the Internet?
If yes, then definitely read this post carefully till the end because in this we have given complete information about this thing in easy language.
If you know about the Internet and websites, then you probably know that to rank a website on top in Google, we have to do its SEO.
There is a type of this SEO - Local SEO, which we also call Local Business Listing in the language of Digital Marketing, so let's know what is this Local SEO and how can you do Local SEO of your business free. In today's post, we have talked about some such things in detail.
Important information about Local SEO:-
1). what is Local SEO? (What is Local SEO)?
• Sometimes we need information about the things in an area. For example, about the Shops, Restaurants, Hotels of an area, or any office or organization located there. So to get this kind of information, many people open apps like Google, Google Maps and search things like "Best Restaurants near me" and "Cheap Hotels in Delhi" in it.
• So on searching such things, Google shows many Google My Business listings and websites in front of people, so that people click on them and can get a lot of information about those websites and businesses as well as our Business will also increase and more and more people will come, which will benefit us a lot.
• Now just imagine what will happen if you have a hotel business and Google shows your hotel to the top people when they search "best restaurant near me" in any city. Maybe you have no idea how many customers you can get in this way.
• But is it as easy to get your business featured at the top of google as it sounds?
Of course not.
There are many techniques used to show your business first in Google, which we call "Local SEO".
Local SEO is also a type of SEO like Off-Page, which is also called Local Business Listing, in which your business or its website is optimized for the people of a particular local area so that whenever any person in that area Search keywords related to that business, first of all, they should see your business so that more and more people visit your website and your sales increase.
History of Local SEO - Local SEO started around 2003-04 when search engines like Google and Yahoo started showing local search results.
2). Why is Local SEO Important?
• On doing Global SEO of a website, that website is visible to the people of the whole world at the same place in Google. But this does not happen when doing Local SEO!
• When we do local SEO of a business or a website, it means that we are being done to show that website to the people of a particular area!
• Now if you have your own local business in some place (like say Delhi) would you like to show it to people all over the world? No no!
• Because you know that someone from outside the country will not come from so far to buy your goods, so you would like to show it only to those people who are present in your nearby area because they are more likely to become your customer. Lives.
• But to show our business to the people of a particular place, we have to do its local SEO so that it reaches more and more people in your locality area and many people can reach your business to your shops, hotels, shops.
3). There are some important factors about local SEO which greatly affect the local SEO of a business. Some such important factors:-
1. Location of Business - Where is your business located, where you have entered its location, this thing matters the most.
2. Correct use of keywords- After writing local keywords like the best hotel on your website, you can write the name of your area or city by using things like best hotel in Delhi, a cheap restaurant in Patna, chances of the website being ranked locally Increases a lot.
3. Location - Whenever you are doing your business listing or local SEO, then you have to fill the location very carefully, otherwise if someone is searching your shop or hotel, your location is given wrong, then it will be your loss. is.
4. Choosing the Right Category- Whenever you are listing your business in Google, then you have to select your category according to your business (eg- restaurant, hotel, office) Local Seo improves a lot.
5. Rating & Reviews - If your business has got good ratings on Google My Business and your website, then you have more chances to rank higher in Google.
4). How to do Local SEO for Business?
It takes months (sometimes years) to get results on SEO of a website, but when doing local SEO of a business, the results start showing very quickly.
This is because the competition in Global SEO is very high, while the competition in Local SEO is often very low. That's why it is very easy to do local SEO.
These are some things keeping in mind that you can do local SEO of your business very easily:-
1. How to put your business on Google my business - To take your business online, first, you have to list it on Google my business so that Google can show it to the people of your area. How to register you on Google my business,
Local Business Establishment of Local Business Listing Key parts of local listing:
Every time you create a structured local business listing, whether on Google, Face book, Yelp, or anywhere else, you must fill in the following details:
Business name/title
Address
Phone number
Website URL
Categories
Description
Tagline
Social profiles
Images
Additional media
Alternate phone numbers
Fax number
Certifications
Brands carried
Payment forms accepted
Attributes
You can watch this video to know how to know full of it-
It is important to understand that Google, as the major player in local search, sets the tone for best practices for formatting this data. Their complete guidelines can be found here. You'll follow these general guidelines when developing most of your citations to make sure they match your Google my business listing. Exceptions to this will be mentioned in this article.
2. Create your business website - For your business, you have to create a website on which you can give information about your business so that people can reach your outlet.
After creating the website, you have to write some posts related to your restaurant in it, in which you have to use keywords related to your business. Like- best restaurants in Delhi, best hotels near me, cheap hotel near me, etc. Which people can use to visit your website.
You can contact any website developer to create a website for your business. Apart from this, if you do not want to spend much on these things, then in the next post I will tell you how to make a website for free.
3. Get Good Ratings and Reviews - Google shows those businesses first which have good ratings and reviews. So keep your services good so that people give good ratings and reviews to your business.
4. Use Keywords- Use the right keywords related to your business in your website so that Google can show your website to the people and more and more people can reach your business.
5. Fill in the right details- While registering your business in Google my business, fill in the right information so that Google can show your business to the right people and more customers can reach you.
6. Register business in google map - To reach your business to more and more people, submit it in google maps in addition to google my business. This allows your business to reach more people.
7. Make sure to create a social media account of your business- Make sure to also create a social media account page of your business. This is also a part of local SEO. Even more, you can reach your business to more people.
5). Benefits of Local SEO-
Although there are many benefits of local SEO, the most important advantages that a business has from local SEO are as follows-
• By doing local SEO, our business reaches many people in a particular area for free.
• By doing local SEO, people get to know about our business, and our business gets marketed for free.
• People who are looking for our business by doing local SEO can easily get our business information by searching about our business.
• By doing local SEO and social submission, we get new ideas about what we should do so that people like our work.
1. What is the difference between Local Seo and Seo? (Local Seo VS SEO) -
The techniques used to rank a website on top worldwide in search engines are called Search Engine Optimization ie SEO. Whereas showing a business or website in a particular place first in Google is called local SEO.
Local SEO is a shortened type of SEO that is used to rank in Google in a particular area.
2. How to grow your business with local SEO?
To do local SEO of your business, first of all, you have to register it on Google My Business with the correct details. Also, you have to make a website for that.
After this, you have to satisfy the customers with the help of your good services so that they can give good ratings and reviews on your business. In this way, you will gradually find that Google has started showing your business at the top. In this way, more customers will start coming to your business.
3. Best Local SEO Tools-
- Moz Local
- Synup
- Yext
- BrightLocal
- GeoRanker
- Whitespark
- Listing Management Tool – Semrush
4. Whom to get Local Seo done? -
If you do not have much knowledge about the internet and SEO, then you can get the local SEO of your business done by hiring a digital marketing agency or freelancer. If you want me to do SEO of your business, then you can email me on this technologymarketingservice@gmail.com.
Local SEO can give a lot of benefit to your business if it is done well. So do the Local SEO of your business. And the most important thing to keep in mind is that do not to use reverse techniques to increase the ranking of your business. Using these Google can blacklist your business online
Do local SEO well and you will find that slowly but in a few months, your business starts ranking on top in Google.
So friends this was our post on "Local SEO". How did you like this article, do tell us through the comment and if you have any questions, then definitely ask the comment. You keep getting updates of new posts.